The Associated Press came out with an article on Wednesday, April 29, “
Is quitting Twitter more popular than re-tweeting?” The entire premise of the article was that a month after signing up to use Twitter, only 40% of the users have returned to use the service. In comparison, Facebook and MySpace have a 70% retention rate of users.
The Christian Science Monitor picked up on this newly released statistic and ran a short article online about is as well.
Interestingly, the Christian Science Monitor article indicated that Twitter's problem is its retention rates, and that an online business cannot survive with such numbers. My question is how can an online business survive when it's not adding any value to our lives?